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| Competitive Intelligence (CI) and Market Research professionals provide real-time market monitoring information and predictive judgments about market and competitor behavior. They collect, classify and analyze large volumes of information from diverse sources, answering questions and creating topical reports for internal stakeholders. |
| For CI, Traction TeamPage allows the team to present relevant information internal stakeholders a Traction news page and a customized Executive Summary email digest. Context is provided by linking analysis to original or related sources, labeling intelligence topics, and allowing analysts or readers to add comments at a paragraph level to call out important detail. Traction TeamPage makes it simple to raise alarms when something critical happens, as well as publicly or privately respond to questions. |
| The Traction TeamPage is easily configured with projects, labels and structure appropriate to the CI function. Traction TeamPage works out of the box, or with the assistance of our own professional services team and growing network of Competitive Intelligence consulting partners. |
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| The solution drastically reduces time-consuming collection, organization, and dissemination activities while adding value at every step of the intelligence cycle: |
| Planning: Define your objectives and assign Key Intelligence Topics (KITs) to each objective. Objective definitions are documented in a private or semi-public Traction project on your Intranet. With Traction, you can easily make links to primary sources that motivate the definition of the objective. |
| Collection from Published and Primary Sources: Easily capture content flowing from sources including e-mail, web content, external news feeds, or business analytic systems. Simply clip and collect information from any source with Traction Instant Publisher, use the TeamPage Feed Reader to automatically publish from external RSS feeds, or send email directly to a Traction project. |
| Organization, Analysis, and Reporting: Traction's journal-based organization records information by time and topic. Traction breaks text into addressable paragraphs, so you do not have to bend over backwards to call out a reference to a competitor's new price "in paragraph 12." Comments, links and labels make it possible to: (1) project analysis into source material, and (2) make it easy for the reader to find key points within mountains of information. Apply labels to: |
- Mark items of interest such as pricing practices, market trends, competitor actions, and key intelligence topics
- Rate credibility or relevance of human intelligence information
- Raise alarms to program and executive teams, alerting them to critical information that may impact current programs and providing them links to relevant information required to initiate decision making process
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| The application of comments and labels to articles, and paragraphs within, is an act of analysis. The result is an increasingly well ordered corpus of information - and a more informed, more efficient reader. |
| When it comes time to write a report or answer an inquiry, the Traction Collector makes it easy to publish a new article with references to original sources. |
| Dissemination: |
| Traction TeamPage selectively disseminates information stakeholders based on the project newspages they have permission to read. Each project newspage has its own sections and a tag cloud. The same information can appear in multiple projects without duplication. |
| Information posted to Traction appears in a user-specific ExecutiveSummary™ daily email newsletter and secure intranet-based project news pages. The automated ExecutiveSummary™ email newsletter enables busy executives to remain peripherally aware of market activities without the burden of trying to make sense of and file away numerous disjointed email messages. |
| Using out of the box basic search or the premium search, readers search the system by any combination of project, label, author, time, and full text. |
Press Coverage of Traction's CI Solutions |
| Read Blog119: Thierry Barsalou, IPSEN CIO, Speaks at Gilbane Conference on Content Management for an abstract of Barsalou's speech and a link to his presentation. |
| Fuld & Company's Intelligence Software Report 2008/2009 rated TeamPage's support for the Intelligence Cycle as Very Good or Excellent in four out of five stages of the intelligence cycle. The collective rank was better than the other 12 platforms in the report. |
 Dark Blogs Case Study #1, A European Pharmaceutical Group- From Suw Charman, writer of the Strange Attractor blog on Corante: "I'm pleased to announce the arrival of the first Dark Blogs case study, examining the use of Traction's TeamPage enterprise weblog software for a competitive intelligence project within a large European pharmaceutical group. The case study examines the reasons why blogs where chosen, project planning, implementation, integration with other business systems, editorial process, launch and promotion, training and adoption." |
 Tech Success: Weblogs help Justice take a bite out of crime - Analysts post reports, research and other materials for law enforcement officials to read. Justice Department personnel respond to inquiries posted by outside law enforcement agencies |
 Blogging the competition, Weblogs take center stage in CI - There are blogging applications, such as Traction Software, that are built with the business user in mind. |
Traction Software Thought Leadership |
Use of Weblogs for Competitive Intelligence is Greg Lloyd's keynote presentation and paper at the The First International Conference/Workshop on Business, Technology and Competitive Intelligence, Toyko October 25, 2005. |
Traction Software is a Society of Competitive Intelligence Professionals (SCIP) corporate member and Premier Partner. |
Jordan Frank is an active SCIP speaker, workshop leader, and contributor to SCIP's Competitive Intelligence Magazine: |
| En Guarde, The Art and Practice of CI was published in the January/February 2005 issue of SCIP's Competitive Intelligence Magazine. Key quote: "The swordsman must be trained to find the right balance of source information and interpret that information into actionable intelligence. This article challenges the CI community to explore the grey zone of CI to develop skills and determine where ethical boundaries lie." |
| Organize, Analyze, Distribute: The Enterprise Weblog was published in the March/April 2003 issue. The article provides detail on the information and communication challenges faced by CI and market research professionals. |
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